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121 Avisors

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For further procedures, we would like to take an interview focussing on services your company is offering, about the Founder/CEO, and several other interesting factors that will help us understand more about your company and thereby portray your company’s strength and uniqueness in the global market. We look forward to insightful answers that will motivate the readers as well. (Approx. 600-800words)

1. Tell us about 121Advisor. Its vision and mission.

One Two One Advisor Sdn Bhd, was founded in 2010, focusing on FinTech & InsurTech solutions, Kevin Steer is the CEO & Founder of 121Advisor.

2. What innovative solutions does your company provide? How are they different from your contemporaries?

121Advisor solutions include:

Some of our services include:

a. Predictive Analytics with Machine Learning

Using this for predicting new products to buy, churns & lapsation, underwriting, etc.

b. Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot)

Multi-lingual Robo Advisor and a chatbot that utilizes hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

c. Web Portal Solution for Sales & Servicing (WebPoS)

Multi-lingual mobile responsive website and portal solution to enable clients to experience a unified personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.

d. Referral Management & Marketing Automation (ReMMA)

Used for banks to effectively and efficiently auto-assign leads, tracks, and manages lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns and engagement.

e. Sales Activity Mobile App (SAMA)

Allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary.

f. Community & E-worksite Marketing & Distribution (CeMD)

Community portal solution allows organizations to engage with members of their community to nurture trust and create advocates thereby improving customer retention. Recently launched u12know knowledge portal.

g. Takaful & Insurance Mobility Made Simple (TIMMS)

A cross platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend products, make presentations, generate quotes and e-submit applications, in a regulatory compliant process. Solutions for IOS, Android & Windows.

h. Customer Service Portal

The Customer Self Service Portal is an on-demand access point enabling customer to view their insurance/takaful account, anywhere and anytime. This enables the policyholders to view their policies and certificate details via a simple internet connection. The portal provides a safe avenue for customers to update their personal information, pay premium, switch funds, print documents, update beneficiary details, request policy changes and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business. The platform also supports automated workflows that are triggered by certain customer activities which are routed to relevant departments and customers are kept informed via emails or messaging. Providing a portal for your customers with the convenience of self-servicing, customers can enjoy the freedom of doing what’s convenient for them, when they want anywhere.

i. Enterprise Product Configurator (EPC)

Reduce the time to market for insurance and takaful products. Built to rapidly setup product rates, illustrations, validation engine as well as an automated testing module allows quick product deployment.

j. Multi-channel Distribution Management Solution (McDMS)

For general agencies, IFAs, brokers, ALCs (Agency Leader Corporations) to simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.

3. How did the idea of 121Advisor come up? What were your initial struggles for inception of the firm?

We wanted to focus on FinTech & InsurTech solutions, where we developed a number of different solutions, our customers include 20+ companies:

Top Insurance provider in India img1

4. What according to you are the drawbacks of the financial sector? How does your company help?

121Advisor implemented a number of solutions that were accepted by a number of companies

5. What hurdles did you face during and after the inception of your company?

121Advisor for the 1st 4 years we implemented a number of solutions, and after that we grew the business to 20+ companies

6. How do you manage the promotion of your project over social media outreach and email campaigns?

We implemented a number of Social Media marketing campaigns as well as email campaigns, and customers came back to the events and accepted our services.

7. What do you think about the expansion of 121 Advisor?

121Advisor has grown significantly over the past 11 years. We are continually developing new solutions. We recently launched a new knowledge portal ( www.u12know.com ) providing lifestyle advice on Financial Planning and Health & Wellness. We see that the Millennials do not understand the Financial needs and seem to get into debt. We have developed a number of health calculators and will be implementing a “Total Health Score” solution in future. In future we will be rolling out the Financial Planning Goals (Loans, Retirement, Medical, Child Education, Critical Illness) based on a person’s Lifestyle (Single, Married, Young Children, Grown Children, Retired). These Financial Goals are mapped to the person’s lifestyle. This Knowledge Portal has grown to more than 5,000 users.

8. What is your idea of optimization of sales?

Our Sales have grown significantly, and we are planning to launch u12know in other APAC countries, as well as in the US & Europe.

A) Kindly provide us with the following information also:

Year of Founding 2010
Funding Information RM 100,000 paid up
Founding Members Kevin Steer, Thiagarajah A/L P Suppiah
Office Locations Suite 801, Level 8, PJ Tower, No. 18 Persiaran Barat, 46050, Petaling Jaya, Selangor, Malaysia.
Company Strength 35 people
Website www.121advisor.com
Telephone +603 793 121 22
Fax +603 793 122 08
Company Logo Top Insurance provider in India companylogo

B) High-res image (300 dpi) of Founder/CEO, if you send us a portfolio of pictures, we will choose the best that suits you & our magazine.

Please note:- If you would like to add or highlight any other interesting insights that we might have missed out in our questionnaire, please feel free to do so.

We are planning to expand to other countries in the Asia Pacific Region.
121Advisor has continuously expanded adding more companies to our business. Our logo message “We Don’t Follow Trends, We Pioneer Them”.

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