Mark Willis

President and CEO, KWRI

Keller Williams Realty is the world’s largest real estate franchise by agent count, units, and sales volume. Our innovative franchise model empowers agents with cutting-edge technology, unparalleled training, and a robust belief system, fostering entrepreneurial growth and exceptional customer service. Embracing diversity and global expansion, KW is dedicated to building careers worth having, businesses worth owning, and lives worth living. Join us and experience a world-class organization where success knows no bounds.

In the vast and competitive world of real estate, few names exude as much prestige and success as Keller Williams Realty. With the most agents, units, and sales volume, Keller Williams Realty stands unrivaled as the crowning jewel of entrepreneurial drive and innovative prowess in the real estate industry. The secret of their success lies in a franchise business model, which perfectly merges the power of technology and world-class customer service with endless possibilities for business growth. So, being empowered agents, this model empowers them not only to lead better lives but also build big businesses.

The Power of Entrepreneurial Empowerment

At the core of KW’s success is its entrepreneurship culture. The company provides its agents with all modern technologies and end-to-end support so that they can deliver world-class customer service while broadening their business vision. It is such a mix of real estate acumen, along with an entrepreneurial drive, coupled with technological progress, that defines the forward-looking approach KW has maintained. Its leaders—highly experienced in diverse areas—arm their agents with everything they need to steer their way toward achieving success.

Exemplifying further the commitment of KW to excellence is its very strong training and coaching programs. It has been recognized year after year for its high quality, keeping agents at the very top of their profession. The insights and strategies provided by company training experts and award-winning coaches at KW are unparalleled to ensure that the agents at KW stay competitive and capable in an ever-changing marketplace.

Technological Transformation

Keller Williams is not just a real estate company; it is a technology company that will fundamentally change how real estate businesses are conducted. With smart, human-centered technology, KW empowers its agents to do more and earn more. This technological prowess is one of the pillars in KW’s mission toward the radical transformation of real estate for efficiency and accessibility to all stakeholders—agents and clients alike.0

Global Expansion and Universal Values

KW’s growth goes beyond national borders into new countries, with franchises established every year. Truly, the global expansion simply reflects that real estate and the value of homeownership are universal and totally transcend the cultural and geographical boundaries. This commitment to international growth reflects the belief that the real estate market is filled with limitless possibility.

The WI4C2TES Belief System

At the very heart of the KW ethos sits the WI4C2TES belief system: codified, principled parameters through which the company shall execute business and interact with one another. This belief system concentrates on winning with people, integrity, customer priority, and commitment. Through this, underpinned by a culture of understanding and communication, KW is able to make every agent and client truly feel valued and appreciated.

Commitment to Diversity and Inclusion

KW’s commitment to diversity and inclusion runs deep. The company celebrates differences and fights for a world where everyone can be themselves and chase their dreams. KW is focused on building an empowered community of people where one feels that sense of belonging and potential for growth. This diverse commitment does not remain only in the statement of corporate policy but is instilled firmly in every operation of the company.

Vision, Values, and Perspective

The vision at KW is clear: to be the real estate company of choice for agents and their customers. The values for the company are based on a hierarchy with God first, family second, and business third. This view is refracted by that perspective into the positioning of KW as a technology company with the preferred real estate platform of the buyers and sellers of its agents. For KW, thinking like a top producer with the acumen of a trainer-consultant is its order for service, productivity, and profitability.

Leadership Under Mark Willis

With Mark Willis at the helm as CEO for KW, the company has grown to new heights. Willis’s focus on helping agents and market center owners grow their businesses lies at the root of KW’s success. His vision and leadership continue driving the company further and farther ahead, making sure that KW stays at the forefront of the real estate industry.

Keller Williams Realty stands for what it is to be leading real estate. Embracing entrepreneurial empowerment, world-class training, technological innovation, and a robust belief system, KW raised the bar to new heights of excellence. Dynamic in growth globally and within the umbrella of embracing diversity, it remains steadfast in building careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.