Successful Business to Watch in 2021 (Edition 2)-articles

Artificial Intelligence: Simplifying Your Search

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We all can agree that in today’s time, technology is so advanced that we all are turning on it. Technological advances have transformed the way different businesses use to work. According to reports, workers spend 11 hours a week dealing with document-related issues, which shows low productivity and poor quality of customer service and there is many more example available. After knowing this, various questions can come to your mind “Can Machines Think”? Can You Trust an AI? or Will AI going to stress down your workload? Then firstly, you need to know – what is AI? How do search engines use AI? How can an AI help you in day-to-day life? After reading this article you can decide by yourself whether to trust an AI or not.

What is Artificial intelligence (AI)?

AI is a branch of computer science concerned with building smart machines which can do tasks that typically require human intelligence. It is changing the way work is performed in every aspect of work today. It has the capabilities to mimic the problem as well as solve the problem and make decisions like a human mind. For example – Siri, Alexa, and many other smart assistants, we also have cars which we can drive in Autopilot mode, then we have Robo-advisors, conversational bots, and many more. It is a system that thinks like humans and act like humans, also it thinks rationally and acts rationally, but it works faster than human ability. Wondering how? Well, such an advanced system can read the information then understand it instantly at the same time and analyze everything with useful information and complete a particular job. AI can extract your data, analyze your data, improve your data quality and cluster your documents. It will save your time so you can focus on other things. 

How Search Engines Are Using AI To Get Smarter

Google, Microsoft, and several other tech giants are investing in artificial intelligence. That is because they are using it to make their search engines smarter and more sophisticated. Thanks to the use of AI, it is easier to find more relevant and authentic information through these search engines. Here is how search engine artificial intelligence is helping to connect users with the content they are searching for.

Best Examples of Artificial Intelligence in Daily Life

If you think that the implementation of Artificial Intelligence and Machine Learning is restricted to a limited number of industries or a niche number of applications, you are mistaken.

AI and ML have been deployed in a wide range of businesses and solutions, and we encounter them more frequently than you can imagine. In the following section, we will list some of the best examples of Artificial Intelligence in everyday life.

  • Open Your Phone With Face ID
  • Email
  • Entertainment and Social Apps
  • Google Navigation 
  • Ridesharing Apps Like Uber and Lyft
  • Smart Cars/Self Driving Cars

How do search engines use AI?

The biggest way search engines use AI is to rank web pages, videos, and other content in search results. Google (and other search engines) rely on complex search algorithms to determine how content gets ranked. These algorithms have many rules that prioritize different factors, from the types of keywords in your content to your site’s user experience. Together, these factors help Google’s AI determine which pages to serve in response to your search query. While Google gives guidance about what matters to its algorithms, nobody outside the company has full visibility into how these algorithms make the decision.

Search engines are computer applications, but they need to be able to understand human language to find users the information they’re looking for. In other words, to serve you the right content, search engines need to understand what you’re asking in the first place. That’s a textbook application of natural language processing (NLP), a field of AI dedicated to teaching computers to understand our written language.

Voice search and image search are newer search capabilities made possible by AI. AI technologies like NLP have gotten so advanced they can understand human voices in real-time, like when you use a Google Assistant. These AI-powered systems can understand your words, then translate those into search results. The same goes for images. AI technologies like image recognition can determine what is being depicted in an image, then deliver relevant search results around that image.


With 74% of people likely to switch brands if they find a company’s purchasing experience too difficult, and with those who conduct searches twice as likely to convert, site search has become a crucial element of the customer experience. Simply put, a site search solution makes content on your site easy to find, which leads to greater customer satisfaction and higher user engagement with your company. 

While excellent search has become a differentiator for companies, it’s a need that has grown in complexity. Thanks to sites like Netflix and Pinterest, consumers have high expectations for receiving instantaneous, personalized content. AI-powered search can help bridge the gap between users’ expectations and the search experiences that they find lacking.

–       Amrin

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