Tell us about your company. Its vision and mission.
With the purpose (or vision or mission) of Building A Better Internet, our suite of reusable products and services help our customers build, secure, and deliver responsive e-commerce websites, customized web solutions, enterprise-grade mobile apps in less time.
We are looking at expanding the global footprints of the business, scaling it to have a greater reach in the world and having a purpose-like team that strives to make the Internet a better place.
What were the challenges you faced at the time of inception?
There were no quick options at the beginning, and we had been through the crushing process, much as any other small venture on the market, when the company was bootstrapped. The constant struggle between making enough money to manage the company and also reaching out to a larger audience was intense. Oftentimes, everything seemed to be stretched so thin.
We have had to maintain a consistent brand identity locally and online over time, as we knew that this is the best way to gain the interest of potential consumers wanting to try our services and products.
As opposed to just “Sales…Sales…Sales…” when it comes to our go-to strategies in marketing, we focus on creating important useful blog posts and stackable information on our website, EDM and Social Media. That is also how we kept ourselves relevant to the latest technologies and forefront of technological innovations.
What are the services you provide and the technologies used for that?
The overall business revenues are generated from 3 streams – Web and App Development, Search Engine Optimization and Managed Services. Web / App Development:
We own the capabilities to develop stunning SEO-friendly corporate website design, web portals, e-Commerce web design, customized web solutions and mobile apps that are modern, performance obsessed and user-friendly.
Search Engine Optimization:
Our SEO services are based on practice and result implementation that guarantees to propel our customer’s business forward. Our team work to develop the most effective course of action and using a solution that best supports our customers’ overall strategy.
Adhere to the best security standards and web practices, we provide an array of IT services encompassing Enhanced Security, Content Management, Managed Hosting and Domain to simplify our customer’s day-to-day administrative works.
How do you stand different from those who are already into this business?
As a digital agency, we are experts in full-stack development. We believe in automation to achieve unified data for more precision, ease of access to different data points, and better-aggregated decision-making. Unlike most digital marketers, which can incorporate various applications to get the final results, we are a strong supporter of automation to achieve centralised data for more accuracy, ease of access to different data points, and better-aggregated decision-making.
What is your strategy to reach customers?
On our website, EDM , and social media, we concentrate on producing relevant, useful content such as blog posts and snackable material. We also ensure that consumer feedback of our offerings is publicly accessible. (We’ve been fortunate enough to get five-star ratings from our consumers over the years!)
How do you manage to work in different sectors?
We build the team capabilities (including Web Technologies, Automations, Workflows) to handle different technologies to achieve the results our customer wants.
What metrics do you analyse before preparing a campaign’s performance report?
Apart from the usual stuff like “SEO Audits”, “Health of Backlinks”, “Website Readiness”, “Landing Microsites, “Funnels”, “Visits / Traffic”, we put a high emphasis on “Relevance” when it comes to SEO. It means the content generated must be relevant, the copywriting of the website must be relevant; the backlinks published must be relevant…
What emerging marketing trends have you identified that could affect the industry?
Speed. Local SEO authority Back to basics If an online campaign received negative feedback via social media, how would you respond?
To gather feedback/sentiments, we still pre-frame online campaigns against responses with automation. We have effectively minimised the chance of getting negative reviews with this in place.
Tell us about your accomplishments.
We have been appointed as a Pre-Approved Solution for the Ecommerce category by the Infocomm Media Development Authority in Singapore. (What it means for any businesses in Singapore, if the customers are going online with our product, the customers are assured that 80% of the cost will be backed by the Government.)
Achieved a record-setting 240% growth in revenue from the last 9 months.
Previous accolades: MIYE2019, Asia Excellence Award 2018/2019, Award for Entrepreneurial Innovation 2018/2019.
As Seen On:
Best SEO Companies in the world in April 2021 by Design
Top 20 Software Developers in Singapore
10 Best Software Development in Singapore 
Details of the company
Year of Founding: 2017
Funding Information: Bootstrap
Founding Members: Calvin Seng
Office Locations: 93A Jalan Sendudok, The Nautical, Singapore Company
Strength: 2 – 5
Sources and references : https://calvinseng.com