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Caspian works with a small number of purpose-driven organisations to create top-tier events that benefit both the bottom line and the community.

The Caspian 10 Essentials TM, our exclusive process, provides strategic discipline, creativity, and logistical rigour, resulting in great, distinctive results.

Our headquarters are in Los Angeles, and we have offices in New York, San Francisco, around the United States, Paris, London, and Sydney.

We work both in the United States and abroad.

Caspian was formed in 2005 by Heather with the goal of bringing a scientifically-based strategic discipline to white-glove event design.

Her experience in the fields of innovation and socially good business has led to successful projects for organizations such as the Skoll World Forum, the Dalio Foundation, the Rockefeller Foundation, and Keurig/Green Mountain Coffee, among others.

The story behind

Prior to founding Caspian, she worked for Charles Schwab as an event manager, planning conferences across the country.

Previous work in cinema and marketing includes stints with Fox Studios, Fox TV, the Sundance and Cannes Film Festivals, and the Bud Greenspan Olympic film crew, as well as internet-based companies Show BIZdata and Broadstream.

She saw early on that there was no standard process for planning and executing large-scale strategic events, so she devised the Caspian 10 Essentials.

This methodology has been taught all around the world, and it is part of the Masters in Meetings and Events degree programme at San Diego State University, where she is a Senior Fellow and a teacher.


We consistently create high impact, strategically-led events. We engage in strategic discovery to explore content, format and multiple engagement options to lead us to the best fit.


It’s sometimes best to start from the beginning, with a blank slate.

We start by considering our objectives, audience filters, and potential interaction tactics.

We have a long-term approach.

What is your organization’s and audiences’ event horizon for the next year, or the next five years?

We finish with a converging engagement map, which may include many virtual, in-person, or both contact locations.


We’ll take you from a blank sheet of paper to a brand-new gathering, or we’ll work with you to re-energize an old event.

Our Caspian 10 Essentials methodology ensures that your next event has a robust, compelling business plan.

  • Establish and achieve high-level company goals.

  • Create a brand new event from scratch.

  • Give an existing event structure a fresh lease on life.

  • Examine the benefits and drawbacks, as well as the target audience, marketing, and budget.

  • In 4 to 8 weeks, create a plan and get it approved.


From conception to fulfillment, we are here to offer insight and advice on your next event or provide custom training for your team. Our consulting services are ready for the continuation of your project or on an as-needed basis.

Frequent topics include:

  • Revenue models

  • Finding the right time & place

  • Creating the right audience mix

  • Building value versus cutting costs

  • Attendee engagement

  • Technology tools

  • Risk management

  • International meetings

  • Adding meaning and CSR

  • Event team development

  • Internal systems diagnostic

  • Post-event analysis

  • And more.


Our method allows us to map material and formats in an efficient yet innovative way to create the greatest event possible.

We connect each content segment to the Success Metrics to ensure that you meet your organizational goals while also focusing on the human experience.

We can also handle the facilitation because we have experts on board that can help you get the most out of your audience and the conversations you want to have.


The Caspian 10 Essentials, a tried-and-true approach, guarantees that every conference, meeting, or event is aligned with and accomplishes strategic goals.

We’ve formalised every step between strategy and metrics by addressing events as distinct business strategies, offering a repeatable road map to success.


Let’s start together and examine what your convening could be, should be, can be? We can produce an in-person or virtual engagement with your goals, and the target pursuing in mind.


We can help you organise an event plan from injury or reinvent a gathering that feels a little stale. We do the work, you look immeasurable.


With 20 years of event expertise, we likely know the cure for any pain points in your process. Let us customize a plan to help you put best practices in place.

  • Industry : Events Services

  • Company size : 11-50 employees

  • Headquarters : Marina del Rey, California

  • Type : Privately Held

  • Founded : 2005

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