Most Passionate & Successful Leaders-profiles

Creams Café

Most Passionate & Successful Leaders pl5

The Dessert Sector is experiencing the highest growth within the Fast Casual dining market, whilst the Dessert Sector experienced a massive 20% growth in 2018, thus showing continued potential to Creams café Franchisees, placing them in prime position for further expansion. The UK’s favorite dessert parlor with over 90 cafes serving Ice cream | Waffles | Crepes | Sundaes | Milkshakes | Dougnuts | Coffee. Founded in 2008 by Balal Aqil and Adam Mani, Creams celebrates the fun, colorful, and delicious. In 2020 Pistachio Holdings acquired a majority stake in the business, to support in taking it to the next level, driving its ambitions for international and further UK expansion.

Creams started from humble beginnings with a key focus on customer service, a great and simple product offering, and only the best quality. This has been their recipe for success. They are the UK’s leading dessert brand with circa 100 stores across the UK, offering a wide range of delicious freshly prepared desserts ranging from waffles, crêpes, sundaes, cakes, puddings, sorbets, gelatos, and vegan desserts. In 2018 they were nominated for High Growth Company of the Year at the UK Private Business Awards, in 2017 shortlisted for the Rising Star of the Year Award the previous year, and recognized in Savanta’s top 10 most love eating out brands in 2019 and 2020. They have accomplished a lot along the way. Last year, in 2020, they served more than 5 million customers, dishing out over 50 million scoops of gelato and 8.6 million milkshakes. They also had one of their most successful and busiest years.

The Creams story is one of passion, commitment, and big flamboyant desserts. It took many years of research and tasting gelato, waffles, and crepes (tough job but someone’s got to do it) to perfect the concept. But they persevered, in 2011 their first store opened in Southall and soon had queues stretching out of the door, they knew they’d got something right. Since then, they’ve grown from strength to strength, fought off hoards of copycats, miaow, and become a High Street favorite up and down the land.

They’re proud, naturally, to have given the world some of the best desserts known to man – but they’re even more proud of their commitment to diversity. People matter more to them than anything else (even ice cream) and they open their arms to everyone both as customers and in their cafe teams. Their Italian gelato is renowned for its smooth, rich, and creamy taste. Pick from a huge variety of flavors you can’t find anywhere else. Go to Creams Cafe and treat your family and friends to a dessert experience they won’t forget!


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