In an interview with SwiftNLift Business Magazine, Ken Braun Founder and Chief Brand tender ofLounge Lizard Worldwide Shares some valuable insights on how she has been intentional around investing in herself, understanding his company’s customers’ business and their industries, while also keeping an eye towards the digital disruption and transformation that lies ahead.
Below are the highlights of the interview:
Established in 1998, Lounge Lizard Worldwide, Inc. is an award winning Digital Marketing Agency located in NYC, Long Island and Los Angeles, with clients all around the world.
Please tell us about your company and its strength
“Best of Breed” Web Design, Mobile Apps, and Digital Marketing Established in 1998, Lounge Lizard Worldwide, Inc. is an award winning web design and digital marketing agency. We are located in NYC, with offices in Long Island, and Los Angeles. Our portfolio includes projects for many Fortune 500 companies.
Lounge Lizard shines when it comes to conceptualizing inspired and inventive online business models, brand-friendly Websites, unique mobile applications, marketing strategies and smart human factor design.
Please do share about your struggle and success
We shine when it comes to conceptualizing inspired and inventive online business models, brand friendly websites, powerful direct response strategies, mobile applications and ingenious marketing strategies.
Digital Strategies and Growth
Our digital strategies create hyper-growth for our clients. We employ a full service staff made up of marketing strategists, project managers, creative designers, copy writers, online marketing experts, and technical developers. Lounge Lizard has the expertise necessary for conceiving new and innovative digital solutions that help our customers retain and acquire new customers. Growing from roots in the advertising industry, Lounge Lizard understands the importance of brand and marketing strategy.
Growing from Roots in the Advertising Industry.
Lounge Lizard understands the importance of brand and marketing strategy and has delivered websites and mobile applications consistent with our clients’ existing corporate image without fail. In the cases of newly formed companies Lounge Lizard has successfully spearheaded their brand.
Identity, Visual Design Strategy, and Technology Development.
Lounge Lizard’s marketing strategies will craft a smart and strategic online marketing plan that drives traffic, sales and brand awareness.
This powerful combination of industry leading design and smart brand and marketing strategies result in Websites that engage and convert to increased revenue
Looking to capture more Market Share.
Our agency staff of designers, developers, digital marketers and project managers are highly-seasoned and the best in the industry. Our executive-level brand and marketing strategists have over 30 years of experience and have personally spearheaded the creation of well-known household brands and the success of start-ups.
Increased Focus on Social Media Marketing.
Social media marketing is sure to become one of the digital marketing trends in 2021 that has more emphasis placed on it. As of mid-2020, marketing budgets were spending a quarter of their money on social media marketing. Once the pandemic shifted consumer habits online, the focus on social media as a way to reach potential customers only grew. It’s expected for this trend to continue into 2021 and expand significantly.
Getting Verified Google Listings to Focus on Local SEO.
A focus on local SEO for brick-and-mortar businesses will become a major focus. This is due to many small businesses struggling after lockdown and state-at-home orders were mandated in many places. Google My Business offers an excellent way for consumers to find businesses more easily based on geographical location. This was a previously under-utilized marketing tactic that will see greater use in 2021
Better Communication about Availability.
With supply chains severely disrupted in 2020, one of the digital marketing trends in 2021 will be increased and better communication about the availability of items. Many businesses were struggling with their products going out-of-stock. This led to consumers heading to competitors who still had those items in stock. Making it possible to receive alerts once an item is back in stock can help keep customers from jumping ship.
Optimizing Content for Voice Search.
While voice search isn’t currently something Google’s algorithm is looking at, people are still using it with greater frequency. However, the search results are usually different than those you get when you type something into the search box. We see one of the 2021 digital marketing trends being optimizing written content for voice search.
Holding onto your own customers and preventing churn is much cheaper than going out and getting new customers. In fact, it could be around five times less expensive to do so! When you keep your customers happy, they are likely to stay for the long haul. Segmenting customers allows you to personalize what your customers see, placing them in different email lists. This more targeted approach to marketing can help you save more on your advertising budget and keep customers happy.
Greater Focus on Interactive Content.
Interactive content keeps people more engaged, whether it’s on your website or on social media. Interactive content could mean a quiz, game, poll, interactive video, survey, or contest. You stand to increase your brand’s reach very fast. It’s an affordable way to get more leads that people seeing the content will enjoy interacting with. This is one of the digital marketing trends for 2021 that you will see explode in popularity.
The pandemic has led to employee productivity declining. With many existing employees working remotely, it has become challenging for some to manage the demands of their children and deal with the lack of social interaction. Morale and productivity have taken a beating. That’s why we see one of the digital marketing trends in 2021 being engaging with employees more. Using the communication channels available, like Zoom, help maintain the sense of a company culture that feels inclusive. Our digital marketing strategies and marketing plans have successfully created millions of dollars for our clients and unprecedented volumes of new customers.
*This story is covered by Swiftnlift Business Magazine