Aniara, the AI-powered startup transforming global book translation and publishing, has appointed top media and legal experts to its board of directors as it scales operations across continents.
Javier Celaya, renowned digital publishing strategist and founder of Dosdoce.com, joins as Chairman. He is joined by Pauline Perlmutter, Legal Counsel at Paramount Global, and Emelie Perckwall, Head of Project Office at Aller Media Nordic. Together, they bring decades of experience in IP law, digital media, and international publishing.
“These appointments are a milestone in Aniara’s growth,” said CEO and Founder Rickard Lundberg. “Javier, Pauline, and Emelie bring strategic insight and global networks that will guide us as we expand our author-first platform worldwide.”
Aniara’s AI-human hybrid platform has already attracted 53 authors across six countries, translating titles into eight languages for 14 markets. With over 50 more authors on the waiting list, the company is accelerating production while maintaining professional standards through human editorial oversight.
Chairman Celaya described Aniara as “the next chapter in publishing’s globalization,” praising its blend of AI-driven speed with human storytelling integrity. Perlmutter highlighted Aniara’s author-centric rights model as “a smart evolution in global IP management,” while Perckwall emphasized the company’s “data-driven, market-first approach to content scaling.”
The appointments follow recent Aniara milestones, including AI voice synthesis for audiobooks and partnerships with major distribution platforms. Backed by industry leaders like Jussi Karlgren and Aller Media, Aniara now operates in 16 markets with over 140 titles.
“Aniara doesn’t compete with publishers – we empower authors to go global,” said Lundberg. “It’s time to break down the language barriers and let great stories travel the world.”
For more details and to register, visit https://swiftnlift.com/contact/
Media Contact:
[Swiftnlift Business Magazine]
[pressrelease@swiftnlift.com]
[+1 6143622384 / +1 6145693002]

"Entrepreneurship is a story worth telling, and at SwiftNlift Group, we bring these stories to life. Our magazine showcases the journeys of ambitious entrepreneurs who have overcome challenges and achieved remarkable success. With every issue, we inspire, inform, and celebrate the limitless possibilities of innovation and determination."
651 N. Broad St.,
Suite 206, Middletown,
DE 19709, USA
Copyright Ⓒ 2023 – 2025 SwiftNLift. All rights reserved.