The global dietary supplements in an age of personalized nutrition market is experiencing robust growth, surging from $88.53 billion in 2024 to $98.36 billion in 2025, at an impressive compound annual growth rate (CAGR) of 11.1%. This expansion is driven by heightened health awareness, a focus on self-care and preventive healthcare, and the rising demand for organic and natural products. The market is projected to reach $148.36 billion by 2029, growing at a CAGR of 10.8%, fueled by an aging population, increasing chronic lifestyle diseases, and the burgeoning interest in personalized healthcare.
A key driver for this rapid growth is the increasing prevalence of chronic diseases. Dietary supplements offer tailored nutritional support, addressing specific deficiencies and enhancing overall health outcomes for individuals managing conditions like diabetes, heart disease, and hypertension. For instance, an 18% rise in pre-diabetes cases in England from 2022 to 2023 underscores the urgent need for personalized nutritional solutions.
Leading industry players, including Amway Corporation, McKesson Corporation, and Athletic Greens, are at the forefront of innovation, developing customized vitamin assessments and leveraging technologies like AI, genetic testing, and machine learning to provide highly personalized recommendations. Smart supplements with real-time tracking and biofeedback-based supplementation are also emerging as significant trends.
The market is segmented by product type (vitamins, minerals, amino acids, herbal and botanicals), technology (mobile applications, wearable devices), dosage form (capsules, powder, liquids), application (general wellness, sports nutrition), and end-user (children, adults, elderly). North America currently leads the market, with Asia-Pacific anticipated to be the fastest-growing region in the forecast period.
This comprehensive market report by The Business Research Company provides in-depth analysis and forecasts, offering valuable insights for businesses navigating the evolving landscape of personalized nutrition.
About The Business Research Company:
The Business Research Company is a global market intelligence firm providing comprehensive, data-rich research and insights across 27 industries and 60+ geographies. With over 15,000 reports and 1,500,000 datasets, they are a trusted source for market information.

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