A quiet revolution is reshaping how sound is delivered in public environments. Directional audio technology—once limited to niche applications—is now taking center stage in airports, retail spaces, and smart kiosks, delivering sound precisely where it’s needed without disturbing the surrounding environment.At the forefront of this innovation is Audfly Technology, a global leader in directional sound systems. Their groundbreaking solutions use ultrasonic waves to create focused beams of sound that can target individuals or small groups, transforming how information is communicated in busy, noise-sensitive areas.

“Traditional speakers broadcast sound in all directions, often creating confusion and noise pollution,” said Gu, Senior Acoustic Engineer at Audfly. “Directional audio lets us deliver clear, private messages in public settings—like a gate change at an airport or product info at a store display—without disturbing others nearby.”

Audfly’s directional modules have already been deployed in airports, corporate lobbies, and interactive kiosks, integrating seamlessly with digital displays. The company’s signature Focusound Screen® even embeds audio directly into the screen itself, offering an immersive and private listening experience.

This advancement comes as part of a broader push toward multisensory experience design, where visual and audio cues work together without overwhelming public environments. Analystsnote that directional sound is becoming a key infrastructure feature in the modernization of public and commercial spaces.

“Focused sound isn’t just a cool feature anymore—it’s a smart solution,” added Gu. “It’s about better communication, enhanced user experience, and respecting the acoustic space we all share.”

About Audfly Technology:

Audfly specializes in next-generation audio innovations that reduce noise pollution and enhance user interaction. Their solutions are shaping the future of sound delivery across retail, transit, museums, offices, and home entertainment.

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